Enterprise Positioning

NOtes for Call on Jan 23.

Themes: Extending the Enterprise


 * 'captive users' - self registred, verified
 * 'cultivated community' trying to get customers to interact (need consistant strategies)
 * 'external' larger internet world as a whole - opportunities - no way to know about or interact directly.

Thrust around OpenID - trying to tap into cultivated and external communities. Move up through levels of membership. They represent huge marketing capability.

Problem with global identity management with customers - they are centralized. VPN managed globally - administrative domains of identity are local in geography - in part data privacy. Managing across this spectrum of domains. Technologies being developed in User-centric community that can be used to address these business problems.

Idea: Messaging similar to the way design patterns are used. in the sense that we are talking about for people. We can describe things in this way. Yeah- I got that problem. matches context so what do I do. Slides - consistent across all domains.